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Itai Leibowitz's avatar

Great piece and a sad and cautionary tale.

I don't see Udio surviving long as a tool for a small set of people playing in single player mode without ownership of their tracks, without ways to share their music.

If UMG is paying attention, it's worth noticing what's not in here- nothing anyone here talked about was about replacing the traditional music industry. Nothing about flooding Spotify, nothing about selling records or stadiums, nothing about making money. The die-hards do it because nothing is as expressive, for them, as Udio's 2-year-old models still are.

Building walled gardens where people remix opted-in artists' existing works into cover versions is maybe interesting to some. And yay for the 'artists will get paid' story.

But it's missing the underlying need of creating something of your own -- and then being able to share it.

It's assuming a story where there's a small set of 'professional artists' that create the raw material for fans to engage with and change a little...

Meanwhile, if you look at what the millions of AI creators actually do and come back for every week, it's original, personal expression. That's the real power of AI, letting anyone make whatever they want.

Express yourself, don't repress yourself. It's human nature.

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